Dark Kitchen is the New Takeaway

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Popping down to your local takeaway or ordering on the phone seems like it was something

that was done in the 80’s (a bit like Stranger Things) when phones were still on a curly wire.

Times sure have changed since then and whilst the smartphone created a massive change in

the way we consume and how we order fast food, the pandemic made that change a

certainty.

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Gone is the need to travel, and gone is the need to speak to someone that will no doubt give

you mayo when you clearly asked for ketchup.

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Dark kitchens strip this away and you order what you want with a couple of taps on your

phone screen to the ring of the doorbell.

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Dark Kitchens in Manchester

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Ghost x kitchens in Manchester is a part of steering that behavioural shift, where essentially

all you need is a kitchen. Reshaping the industry, delivery platforms such as Uber Eats,

Deliveroo and Just Eat have helped restaurant deliveries soar and from this, shifted the

takeaway model towards just the kitchen itself. No need for a fancy counter top.

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Fast Food & Furious

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Fast being the operative word in Fast Food, our dark kitchens have been designed in a way

that allows its chefs to work in a highly efficient production environment where food is

made to order, and most importantly on time.

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Prep times are there to manage customer expectations and Ghost x Kitchens create that

pragmatic space to make those timings realistic and have orders ready to pass on to the

delivery driver.

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Numerous Names One Kitchen

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Even though your kitchen is the bricks and mortar, you cook under your brand. But what if you

cooked under multiple brands? The amazing thing about dark kitchen and virtual branding is

that you control the menus and the cooking, the most important thing is that your dark

kitchen stays cooking.

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After all, we’re here to financially prosper so why not utilise this new business model that so

many takeaways and restaurants can continue to take cook orders with this new approach?